
Who is Lori Severin?
Brand and Marketing Strategist | Community & Climate Advocate
I am a seasoned marketing strategist with over a decade of business acumen and a passion for community. In the competitive world of B2B marketing, I stand at the intersection of strategy, focus, and creative storytelling. Empathy, engagement, and impact guide my narratives to drive revenue and foster vibrant communities. In either realm, my mission remains the same: spearhead engagement that informs, persuades, unites, and inspires.
All About Me
As a seasoned brand architect and marketing strategist, I have refined my stakeholder engagement and trends analysis skills to understand organizational goals, value propositions, customer challenges, and their buying journey. From this strategic position, I weave campaign narratives that spark interest, drive growth, and foster meaningful connections. My focus is crafting content messaging that empowers brand advocates and motivates key decision-makers. This is how I connect with customers and support mission goals. My marketing portfolio is a sampling of these efforts.
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Outside corporate marketing, I’ve served on the boards of various nonprofits, bringing my expertise in strategy and content design to support vital capital campaigns and fundraising initiatives. My role extends beyond traditional board responsibilities; I apply my marketing skills and creative problem-solving to help these organizations thrive and make a lasting impact in the community. Check out my advocacy page to learn more about my passions and work.
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Strategic Insights & Transformative Content: With a keen eye for business dynamics and customer insights, I execute marketing initiatives that are innovative and data-informed, aligning value propositions with customer needs in a way that’s compelling and actionable.
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Driving Sales Amplification: My career is a testament to the power of connection and understanding, where visibility transforms into opportunity. I leverage digital channels and event platforms to turn content into vibrant dialogues and prospects into loyal customers and partners.
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Optimizing Marketing Operations: As a strategist, I fine-tune marketing operations for peak performance. My systematic approach enhances communication flows, marketing databases, and sales pipeline efficiency, ensuring that advanced CRM and document management systems solve business problems and deliver their maximum potential.
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Passion Meets Impact: As a marketing strategist, I pursue excellence in every campaign, as an advocate for change, I am committed to climate action and environmental justice. I’m eager to join forces with organizations where my expertise can fuel business success and contribute to a legacy of positive global impact.
