WELCOME
Welcome to my portfolio. These projects reflect how I transformed business goals and strategies into marketing plans and campaigns that drove revenue and elevated brands. Please explore to learn how I craft engaging narratives and messaging with precision and purpose.
MARCOHighlights
A Collection of Hands-on Core Competencies:
Brand Identity
These branding and identity projects highlight my skills in crafting unique visual identities that tell a compelling story.
Logos
Brand & Style Guides
Video Design & Development
These videos demonstrate the evolution of my expertise in crafting engaging narratives that educate and inspire action, driving audience engagement across tradeshows and digital platforms.
The video project above was my first venture into video creation, where I learned the ins and outs of developing a video strategy. The experience was invaluable.
The three videos below feature the evolution of my marketing, communication, and video product skills from 2016 (above) to 2018 (below).
Trade Show Video Series (Click an image or subtitle to view a video)
Social Media Ads
The social media ads below were created for different product launches to convert viewer interest into website traffic and sales growth. Click an image to get a closer look.
Various Social Media Ads
Product Marketing: Datasheets
Below are samples of product datasheets designed to detail the feature benefits of product offerings, aiding target customers in making informed decision-making. Click an image to view the full document.
Various Product Datasheets
Brand Collateral
This curated selection of collateral was created to support various sales efforts and enhance customer engagement.
Brand Collateral & Case Studies
Press Release Copy
These press releases underscore my abilities to write compelling narratives that secure extensive coverage by key news outlets and the attention of target audiences. The demonstration center’s grand opening resonated with local and state-wide media, including AL.com, the Huntsville Times, and local TV channels, while the Vanadium partnership announcement achieved front-page status on Mining Magazine via ACCESSWIRE.
Click an image to view the full document.
Whitepaper
This whitepaper demonstrates my ability to translate complex information from subject matter experts and market analysis into compelling content that boosts pipeline growth and sparks interest.
Click an image to view the full document.
