Non-profit and Community Advocate
The power of community and the urgency of climate action motivate my efforts and desire to elevate voices and forge pathways to a sustainable future. As a brand and marketing strategist, I have leveraged my skills and passion to turn ideas into movements and supporters into champions, creating inclusive campaigns and narratives. My journey through advocacy and enacting change has been fueled by my dedication to building a brighter world, one initiative at a time.
Marcom for Climate Action & Community
As I navigate the intersection of marketing communications and social impact, I seek leadership opportunities that align with my expertise in marcom and my passion for climate action and community building. If your organization values strategic thinking, impactful storytelling, and a commitment to sustainability, I would be thrilled to explore how my background can contribute to your mission and goals.
Below are highlights from my community engagement and climate advocacy journey, where strategic and targeted effort have sparked widespread movements and lasting change.
Image: Sustainability Announcement. That's me, Lori Severin, speaking at Mayor Battle's announcement of the Huntsville Green City Summit and the City's Sustainability Coalition (Green 13, of which I was an active member).
Click the image above to view the full video.
01
A "Green City" Summit:
The Huntsville Green City Summit was born from a vision to unite our community under the banner of sustainability. The Summit was more than an event; it was a catalyst for enduring change. As the founder and chairman, I had the privilege of leading a collective effort that culminated in the announcement of Huntsville’s Council for Green Sustainability, Green 13. My active participation in this council was part of a larger commitment to fostering a community that prioritizes economic, inclusive, and environmental sustainability. Even after my move in 2017, our seeds continued to flourish. Today, Green 13 stands as a testament to Huntsville’s leadership in Alabama, driving ongoing investment and making the community a beacon of green innovation.
02
"Going Green" Celebration
The Green U Festival emerged as a celebration of our community’s commitment to sustainable living. As its founder and chairman, I orchestrated an event transforming Huntsville’s green scene. We welcomed over 8,000 attendees and engaged with 48 local businesses and organizations, creating a vibrant tapestry of environmentally conscious ideas and practices. The festival’s success was a testament to the power of community engagement and the shared desire for a healthier planet. It was here, amidst the buzz of innovation and camaraderie, that I truly understood the impact of uniting people around a common cause.
Image: Pioneering Green Initiatives: That's me (dressed in "jail stripes"), alongside fellow advocates, at the 2nd Annual Green Tie Awards, marking the continuation of the Green U Festival—a testament to the enduring impact of community-driven environmental action.
03
Racing For Education:
I crafted personalized email and social media content for an inspiring cyclist as a pro-bono effort. He was part of an eight-member team competing in Race Across America (RAAM). This integrated marketing campaign helped him raise $20k, contributing to the team’s impressive $160k donation to a new school. My tailored narrative played a significant role in his success, highlighting the impact of strategic, community-focused marketing in the non-profit sector.
Non-profits and Community Partners & Initiatives
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